Wholesale buyers

Floral and plant department buyers for major retail chains like Target, Trader Joe's, Lowe's, Publix, Kroger, Whole Foods, Wegmans, Sprouts, and more. They are dedicated to curating products that enhance the in-store shopping experience, meet consumer demands, and drive sales.

End consumers

Shoppers at major retail chains like Target, Trader Joe's, Lowe's, Publix, Kroger, Whole Foods, Wegmans, Sprouts, and more. They are driven by instant gratification, often making impulse purchases that bring them joy. Their shopping behavior is influenced by current design trends and social media inspiration, making in-store experiences and affordability significant factors in their purchasing decisions.

Sweetest Crush Collection

BeYou | Valentine’s Day 2024

All the sweet memories of young love come to life in the Sweetest Crush Collection. Celebrating happiness and color, this collection recreates nostalgic childhood memories. In the spirit of school-aged Valentine's Day, each item has a miniature, customizable card or themed stickers to help share the love. These value additions continue the bright and fun catalog visuals into stores.

TEAM: Photography by Joseph S. Kipp, Creative Direction by Lauren Alsina, Art Direction by Manuela Arroyave, Product Design by Joel Hierholzer, Design Development by Meagan Sapashe

Structured Balance Collection

LiveTrends | Core Collection 2024

The products within this collection took a lot of inspiration from the Brutalist architecture movement, striving to elevate and complement surrounding aesthetics. For the visual language of this collection, I took inspiration from the shapes of the products and the infamous brutalist architecture and design principles it was inspired by.

TEAM: Photography by Joseph S. Kipp, Creative Direction by Lauren Alsina, Art Direction by Manuela Arroyave, Product Design by Alex Chapple, Design Development by Meagan Sapashe

Andean Collection

LiveTrends | Core Collection 2024

The designer of this collection took inspiration from her home country of Colombia, celebrating the colors, animals, landscapes, and bright energy of their people. The Andean collection takes the precious details of distant jungles and brings them to the forefront of the home. As a nod to our designer, the visual language of this collection takes inspiration from beautiful artist journals that feature collages, painted memories, and handwritten notes.

TEAM: Photography by Joseph S. Kipp, Creative Direction by Lauren Alsina, Art Direction by Manuela Arroyave, Product Design by Manuela Arroyave, Design Development by Meagan Sapashe, Set Design by Marieke Hoogerwerf

Maison en Terre Collection

LiveTrends | Core Collection 2024

Entering the mainstream is the idea of warm minimalism, a design ethos characterized by its elegant simplicity. This collection reveres the unexpected intricacies found within materials, colors, and forms it features. The graphic language developed was crafted to accentuate these nuances through the incorporation of distinctive rounded corners, an unconventional grid structure, and an interesting layout.

TEAM: Photography by Joseph S. Kipp, Creative Direction by Lauren Alsina, Art Direction by Manuela Arroyave, Product Design Manuela Arroyave and Thomas Hierholzer, Design Development by Meagan Sapashe, Set Design by Marieke Hoogerwerf

Home on the Farm Collection

BeYou | Spring 2024

This collection weaves a heartwarming narrative, tapping into the strings of nostalgia. Set in the idyllic surroundings of a bustling farm, a charming community of endearing critters tends to their lush gardens, offering a fresh perspective on traditional spring symbols. The design language that weaves through the collection, catalog, and product packaging draws its inspiration from the blissful ambiance of a sunlit day in grandma's bountiful vegetable garden.

TEAM: Photography by Joseph S. Kipp, Creative Direction by Lauren Alsina, Art Direction by Manuela Arroyave, Product Design by Manuela Arroyave, Design Development by Meagan Sapashe, Set Design by Marieke Hoogerwerf

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