Savvy professionals

An independent, go-getter who is building her dreams one deal at a time. She goes on weekend excursions to decompress and travels often for business. She loves fashion, but it has to work for her. She is navigating life between the office, meetings, lunch dates, corporate events, high-end restaurants, late night venues and the taxi ride in between.

millennial wanderlusters

She is young and not married. She lives in a cool neighborhood because she likes life to be vibrant. She travels for pleasure and travels often. She thinks of fashion as an extension of her self and is interested in aesthetics. She is a dreamer. She is a dabbler. Traveling for her is a lifestyle choice.

Vacation shoppe Social Experience

The Latitu° Vacation Shoppe was the first “digital pop-up” of the Latitu° brand. It included a selection of thoughtfully curated handcrafted summer statement accessories that were sourced from talented artisans around the world. When developing the visual language for the Vacation Shoppe, it was important to convey the handcrafted nature of the items while keeping the graphics bright and summery. I used hand drawn elements and organic shapes to add a handcrafted feel to the Instagram story animations.

Brand Profile

After creating a visual identity for the Latitu° Vacation Shoppe, I was asked to incorporate a few of the elements into the current brand language. In doing so, I created a version 2 of the brand profile. Shown below is a selection of pages from the V.02 brand profile that demonstrate the incorporation of the new geometric shapes and brand colors.

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