LiveTrends Design Group

Visual language development and brand refreshment for a family of living decor brands.

A REFRESHED brand experience

Design Objective

Craft a distinct visual identity for each brand within the LiveTrends family while ensuring a cohesive look and feel across all products and platforms.

Designing For

Wholesale buyers

Floral and plant department buyers for major retailers such as Lowe’s, Publix, Kroger, and Whole Foods. They focus on curating products that enhance the in-store experience, meet consumer demand, and drive sales.

End consumers

Shoppers at stores like Target, Trader Joe’s, Wegmans, and Sprouts. They’re driven by instant gratification and design trends, often making impulse purchases inspired by social media while valuing affordability and engaging in-store displays.

Design as Differentiator

Upon joining LiveTrends Design Group, I observed that their marketing did not reflect the intricately beautiful product design process that sets LTDG brands apart from their competitors. To both revitalize the existing brand language and highlight this distinctive process, I spearheaded a comprehensive visual language and design strategy refresh for all brands under the LTDG umbrella: LiveTrends, Urban Jungle, BeYou, Botaniq, and the LiveTrends Design Group corporate brand.

The above is a small overview of the larger brand guideline document, view more upon request.

Visualizing Brand Philosophy

Translating abstract ideas into clear visuals helps bring a brand’s philosophy to life, turning strategy into something people can instantly see and feel.

Packaging Application

Reimagining packaging is always about improving the customer experience. Every update or redesign considers how the piece feels, functions, and communicates, addressing real feedback to make each touchpoint clearer and more intuitive.

Brook product packaging was designed in partnership with Graphic Designer Cassady Highland and Industrial Designer Alex Chapple.

Nature Fusion product packaging designed in partnership with Industrial Designer Alex Chapple.

Digital Applications

Translating brand language into digital spaces is one of my favorite parts of the process, finding ways to keep every interaction intentional and on-brand while keeping the end consumer top of mind.