LiveTrends Design Group

Visual language development and brand refreshment for a family of living decor brands.

A REFRESHED brand experience

Design Objective

Craft a distinct visual identity for each brand within the LiveTrends family while ensuring a cohesive look and feel across all products and platforms.

Designing For

Wholesale buyers

Floral and plant department buyers for major retail chains like Target, Trader Joe's, Lowe's, Publix, Kroger, Whole Foods, Wegmans, Sprouts, and more. They are dedicated to curating products that enhance the in-store shopping experience, meet consumer demands, and drive sales.

End consumers

Shoppers at major retail chains like Target, Trader Joe's, Lowe's, Publix, Kroger, Whole Foods, Wegmans, Sprouts, and more. They are driven by instant gratification, often making impulse purchases that bring them joy. Their shopping behavior is influenced by current design trends and social media inspiration, making in-store experiences and affordability significant factors in their purchasing decisions.

Design as Differentiator

Upon joining LiveTrends Design Group, I observed that their marketing did not reflect the intricately beautiful product design process that sets LTDG brands apart from their competitors. To both revitalize the existing brand language and highlight this distinctive process, I spearheaded a comprehensive visual language and design strategy refresh for all brands under the LTDG umbrella: LiveTrends, Urban Jungle, BeYou, Botaniq, and the LiveTrends Design Group corporate brand.

The above is a small overview of the larger brand guideline document, more is available upon request.

Visualizing Brand Philosophy

Packaging Application

Brook product packaging was designed in partnership with Graphic Designer Cassady Highland and Industrial Designer Alex Chapple. Nature Fusion product packaging designed in partnership with Industrial Designer Alex Chapple.